Karshanbhai Khodidas Patel (popularly known as K K Patel) is a low profile person and is popular in India for his soap with brand name Nirma. K K Patel came from a farmer family of Mehsana, Gujarat, India. Before starting a small scale business, he worked as Lab Assistant in Geology and mining department of Gujarat.
He started the business of washing soaps and detergents in competition with Hindustan Lever, a multinational company. The technology he was using or less profit margin, he offered the soap of equivalent quality at a price less than half. The name given to the product was Nirma after his daughter Nirupama.
K K Patel started door-to-door marketing at a price of Rs. 3 per piece of soap, when his competitors were not offering less than Rs. 7. In short time, the brand was accepted by the public and a new segment was created.
After dominating economy-priced detergent and cake, Nirma entered into premium segment and toilet soaps and was equally successful again.
He definitely has challenged and defeated MNCs.
Karsanbhai Patel has won many accolades on his way to success.
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He started the business of washing soaps and detergents in competition with Hindustan Lever, a multinational company. The technology he was using or less profit margin, he offered the soap of equivalent quality at a price less than half. The name given to the product was Nirma after his daughter Nirupama.
K K Patel started door-to-door marketing at a price of Rs. 3 per piece of soap, when his competitors were not offering less than Rs. 7. In short time, the brand was accepted by the public and a new segment was created.
After dominating economy-priced detergent and cake, Nirma entered into premium segment and toilet soaps and was equally successful again.
He definitely has challenged and defeated MNCs.
Karsanbhai Patel has won many accolades on his way to success.
Read Other Articles :
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