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Sunday, December 14, 2008

Google Adsense

Google is gladly providing well written and highly related ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.

You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.

You can concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your website. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your content.

You can also filter up to 200 URLs. This gives you a chance to block ads for the sites of the competitors. Remember that it is inescapable that Adsense may be competing for some room on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. It is advisable to place it in a table. If you own many sites, you only need to apply once. Then, you are issued a unique "publisher ID", which can be used on any site you currently own. You may create different channels for different sites to track what you are earning from different sites. Note that your publisher ID will remain same. A small snippet of JavaScript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Google will appear in minutes (they say that ads will start appearing within 10 minutes). This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.

As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75. And you, as the ad publisher, are earning a share of that money generated. Indian advertisers can start with even paying 25 paise per click, but it is not advisable (for advertiser). You get the payment after the month in which you achieve an income of US $ 100.

If your results remain sluggish, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pays to differ from the usual things that people are doing already.

It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model and then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing you a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined slot, you can place your own ads, written by you, on site that allows this option. The choice is yours; depending on what you think will work best to your advantage.

It is significant to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

Topics to be avoided include gambling, firearms, ammunition, tobacco or drugs or pornographic. The robot of Google will detect the pages and Google will blacklist your site and may deactivate your account, too. These sites have abundant traffic, but in absence of Google ads, your revenue will be nil.

Note that Google does not like duplicate content. Try to post original contents. Google will not deactivate your account, but the page rank of your pages (which Google determines depending on many criteria) will not get improved.

With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.

In my opinion, image ads are the best. It is more eye-catching than text ads. So more visitors click on the ads and you will earn more revenue. The size of the ad that gains more clicks is 336 x 280, 728 x 90 being the second. This may not work on all the sites, but it is suggested.

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